The workplace culture at MedTech Bridge, like most Danish companies, focuses on teamwork and cooperation. This emphasis on collaboration creates a less stressful, more helpful environment for our members and partners.

Lars Henrik,

Program Director, DK | (+45) 25 32 33 18 

Amy Asbury,

Program Manager, US | +1 612 382 3809

Lars Henrik has 20+ years of executive leadership experience within product development, R&D, RA/QA, Product Management and Supply Chain of medical devices and associated services in a global setting. He is experienced in driving innovations fast to the market with a test driven development process including early approvals. Lars Henrik has acted as management representative and is formally trained in ISO13485, ISO 14971, MDSAP, MDR, IEC 62304 etc. and is updated on FDA requirements. Finally, Lars Henrik has contributed to international performance standards in IEC.


Lars Henrik brings experience from fully integrated product development project and programs as the head of a global R&D organization and has launched medtech products in all major markets. He is mentoring several medtech start-ups and skilled in planning processes including risk management, product and technology roadmaps and resource planning. Lars Henrik holds a master's degree in engineering as well as an MBA

Amy held the belief that “together we are better,” even before her introduction to the culture of Denmark and becoming the US Program Manager for the MedTech Bridge. Amy spent 11 years as the Director of Business Development at StoneArch, where she and a small team transformed what had been a media production house into an award-winning, #1 communications agency for the health and medical technology industries.


Amy’s background in sales and marketing and time spent early in her career living abroad as a communication and culture teacher positioned her for the role of helping Danish entrepreneurs traverse the sometimes bumpy road to US commercialization. Amy bridges Denmark and the US MedTech ecosystem from “medical alley” – an health-tech hub in the US that boasts over 1,000 medical-related companies, and with the help of the association by the same name, Medical Alley Association.

Kristina Jensen,

Program Manager, DK 

Kristina has 20+ years of executive leadership experience within Innovation management, R&D, Marketing and Sales of medical devices and associated services in international settings. She is experienced in defining and executing go to market strategies in a variety of life cycle phases based on solid customer and market insights. Kristina has led the growth and transformation of commercial organizations in several geographies and also serves on the board of MedTech companies.


Kristina brings experience from the development and market introduction of more than 25 medical device products and associated services internationally. Commercially, she has expertise in the complex selling situations in healthcare settings that involve several decision-makers and influencers as well as digitized sales and services to the healthcare consumer. Kristina holds a master's degree in pharmaceutical science as well as an MBA.


Sam Kondo Steffensen, 

Managing Partner, DK 

Peter Huntley, 

Managing Partner, DK

Sam has experience in leading positions in international companies, previously Chairman of the Danish Telecom Industry and been involved in start-up and ventures. He has been specializing in applied social use of new technologies, health-tech and innovation management since the early 1980s, both as a researcher, corporate manager, entrepreneur, speaker and visionary.


His current positions include Program Director, DTU, Executive and Managing Partner, MedTechBridge. Author of several publications, publishers include Oxford University Press, Butterworth & Heinemann, Tokyo University Press and the EU Press. Sam holds an E-MBA from CBS, Post-Doc at the University of Tokyo, PhD from Kyushu University, Japan, a Ph.D from the University of Copenhagen, an M.A. in Socio-Industrial Planning.

Peter has 8+ years of experience within the MedTech industry. Industrial background with subsequently three decades of experience within association lobbying positions. He has core competence within association management, broad experience in political advocacy, regulatory and public affairs experience, strategic and commercial experience, negotiating experience within Collective Agreements and healthcare sector insight.  

His current positions include CEO of the Danish Medtech Association, Medicoindustrien and Managing Partner, MedTech Bridge. Peter holds an, a Ph.D., a B. Com.

© 2020 by MedTech Bridge

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